returns for any film that we represent,while avoiding the costly mistake
of finding a distribution company that may not be the best fit for your film
First Focus International
We advise and consult
with filmmakers to prepare
their films for maximum
profitability in sale and
We are partner with these platforms
WHO WE ARE & WHAT WE DO
Finance, Deliverables, Digital Platforms; Head of Short Form Division
As a veteran producer, director and filmmaker, Leif Holt has nearly a dozen features under his belt, along with years of experience in distribution by selling his and others’ projects. Read more about Leif
Film Consultant, Producer’s Rep, Sales Rep; Head of Feature Films Division
An award-winning producer with over 10 years of independent filmmaking under his belt. Mark brings his invaluable domestic and international film market experience. Read more about Mark
First Focus International (FFI) was developed and created by filmmakers much like yourself. We, Mark Shady and Leif Holt, began and continue our careers by making and selling films. Because of our first hand knowledge and experience, we’re able to relate to and understand what a filmmaker experiences when attempting to find distribution. Through these experiences and the ultimate forming of FFI, we have developed a proven model for any filmmaker seeking to distribute their product that will maximize returns for any film that we represent, while avoiding the costly mistake of finding a distribution company that may not be the best fit for your film.
FFI MISSION STATEMENT:
To advise and consult with filmmakers to prepare their films for maximum profitability in sale and distribution.
OUR PROVIDED SERVICES
First Focus International can come in at any phase of production with an eye towards maintaining a
quality product and original vision while laying in the prep work for sale and distribution to the broadest possible marketplace.
OUR ACHIEVEMENTS SO FAR!
Request Your Free Consultation Here
It’s Always A Great Pleasure To Assist and advise with filmmakers like you!
WHAT PEOPLE ARE SAYING ABOUT US
When Mark and Leif Jumped on board our film, “Black Widows”, things finally started moving. They guided us into exactly the distribution we’d hoped for, but couldn’t get our foot in the door ourselves to get. They not only know the ins and outs everyone else does, but they have some tricks up their sleeves and are constantly exploring new avenues of revenue–Brilliant advisres about what’s needed for your filom to market it to its best advantage.
[First Focus’] dedication led to sales I couldn’t have dreamed of. [They are] now my first choice for shepherding films through the marketplace
‘Instantly, we saw things finally start happening. FFI began getting the film on different platforms, which generated some revenue. It’s not just their extensive knowledge in the market, but also their insistent professionalism that really supported us through this treacherous road of distribution.’
‘First Focus International… truly believe(s) in and supports quality independent films — They were willing to go above and beyond to include my film, Good Guys With Guns, in a sales agreement with DirecTV .’
‘Mark and Leif have real attention to detail, knowledge of the business, and a passion for film, that has benefited us greatly [to] finally get our film in front of the right distributors.’
Our film, “Deceived”, is currently on the shelves at Walmart, is available to stream through Amazon and is expanding to other distribution channels. [First Focus International’s] honesty, preparation and drive to get your film out there can be hard to find in this business. We highly recommend First Focus International!